Bintang Tanjung Panglipur
star*tegist
Jakarta/Surabaya, ID.About
a star*tegist with 6+ YoE in social media, brand, campaign, & digital marketing strategy
Work
PT. Siklus Karya Global -ROBRIES
|Marketing & Creative Manager
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Highlights
Improving the marketing strategy for @robries, generated 2,500+ B2B leads in WhatsApp chat in 2023, resulted in 168K+ profile visits in 2024, gained 38K+ Instagram followers by June 2023 - December 2024
Generating 350+ new leads with 50% potential clients through Free Sample Program in October 2023
PT. Dharmawangsa Kreatif Komunikasi - Akaraya Creative Collaborator
|Digital Strategist
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Highlights
Developed 15+ creative pitch decks for campaigns with strategic planning in digital marketing and collaborated with 5+ people in the creative team. Won; AIA Financial Indonesia, AIA Digital Platform Partnership, AstraZeneca CVRM, HM Sampoerna CRM, UNDP AIS Forum, Ruma Indonesia Digital, Ledgerowl. Shortlisted; UOB Indonesia, PGN LNG Indonesia, LINE Bank
PT. Nanas Nomor Satu - Nanas.co.id Digital Growth Agency
|Brand & Social Media Strategist
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Highlights
4+ YoE developed a digital marketing strategy & brand communication with campaigns for 20+ different brands: @lingkaran.co @botanina_id @ilithopress @sillysiti @kiipsafeandclean to achieve objectives & KPIs in growing followers, engagement, and even leads
PT. Nanas Nomor Satu - Nanas.co.id Digital Growth Agency
|Copywriter
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Highlights
Wrote, edited, proofread, and published content for 15+ brands to optimize social media @zananachips @samwongroup @grandshamayasurabaya @sansekerta.sby and made it relevant to audience interests
Univerca - Creative Agency
|Copywriter
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Highlights
Derived copy for social media, video script, & landing page for DONINI #WomenPower, collaborated with Framoo & People Film to create a video campaign and built @donini.societa to engage with its community
PT. Agrindo Royal Persada – Royal Healthy Drink (Brand)
|Social Media Coordinator
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Highlights
Managed social media from the content plan, strategy, content & visual, hashtag research, and report
Partnered with Lemonilo by doing market research and proposing e-commerce that suited the brand (B2B)
PT. Asa Karya Ide - SKAWAN Creative Agency
|Project Leader of NIN3 Space
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Highlights
Organized and executed a creative art exhibition for NIN3 Space by curating an Instagram Open Call to launch a Grand Opening and collaborated with 20+ local artists, 2 communities, and the creative team
Education
Universitas Pembangunan Nasional “Veteran" Jawa Timur
Sarjana Sosial (S.Sos), Bachelor
Communication & Media Studies
Grade: 3.61/4.00
Courses
Participated in campus radio as a music director and teamed up with 20+ members
Languages
Native Indonesian
Fluent in English
Certificates
The Fundamentals of Digital Marketing
Issued By
Online Public Workshop: Fundamental Presentation Skills
Issued By
T&DON
Skills
Skills
Strategic Planning, Strategic Marketing, Creative Campaigns, Digital Marketing, Social Media Optimization (SMO), Social Media Marketing, Social Media Strategy, Social Media Analytics, Content Strategy, Brand Communication, Market Research and Analytics, Copywriting, Project Management, Remote-working.
Tools
Google Suite, Meta (Instagram & Facebook), Google My Business, Asana, Typeform, Figma, Iconosquare, Bitly, Linktree, Mailchimp.